Seeing
Redwood examines how search engines and AI systems currently interpret the business: what they index, what they ignore, what they quote, and what they cannot read. The first output is a clear picture of the present state.
REDWOOD by OvalTwo
Visibility breaks quietly. Most audits don't catch it.
Redwood reads your business the way search engines and AI systems do. It shows you where visibility is decaying.
The problem
Most visibility audits are a snapshot. The real failure is decay.
The schema markup that was correct two years ago and is now contradicting itself. The page that ranked under one Google convention and is invisible under the next. The business that has the authority offline but cannot be quoted by an AI model because nothing crawlable says who it is. The competitor who has appeared in the AI summary above the search results, and the founder who does not know why.
None of this shows up in a one-off scan. It shows up over time, in the gap between how a site was built and how it is being read today.
What Redwood is
A visibility audit by someone who has been watching what breaks.
Redwood is a visibility audit and remediation plan, built around how search engines and AI systems currently interpret a business. It combines automated tooling with the senior judgement that automated tooling cannot replace.
Every Redwood audit delivers two things: a clear picture of where visibility is breaking, and a prioritised plan for what to fix first.
It is not a £49 SaaS scanner. It is not a black-box agency retainer. It is structured analysis, by someone who has watched live websites in production for over two decades.
WHAT REDWOOD DOES
Three things. Nothing else.
Diagnosing
Some visibility problems are obvious. Most are not. Redwood identifies the gaps, the inconsistencies, the schema that is silently contradicting itself, and the authority signals that are decaying without the business knowing. The failure modes that automated scanners miss are the ones that matter.
Directing
A list of findings is not useful unless it can be acted on. Redwood produces a prioritised remediation plan: what to fix first, what can wait, and where the effort earns the most visibility for the least work. Remediation can be carried out by the business, by an external team, or by OvalTwo directly.
PROOF
Built on over two decades of watching websites in production.
Redwood is built on over two decades of running production websites, currently maintaining 120+ live sites across multiple sectors. Visibility decay is observable. Redwood exists because someone has been observing it.
The audit that became Redwood has been refined over years of client work. The wedge is the longitudinal view: the difference between a one-time scanner and someone who has watched what quietly breaks, when, and why.
The reality.
“Simon has been a trusted technical partner for more than 15 years across multiple businesses, products, and complex projects.”
If you suspect your business is being read incorrectly, we should talk.
A first conversation is 30 minutes. No slides, no proposal pressure. We look at one or two specific signals on your site, and whether a full Redwood audit makes sense for the business.
Start a conversation