Not an agency. Not a freelancer. A dedicated senior team.
OvalTwo is a dedicated senior team. We build, host, and maintain the technical foundations underneath the businesses we work with, quietly, and for the long term.
Where the work started
The work goes back to 1997.
OvalTwo’s work goes back to 1997. Our founder, Simon Hunt, built his first website that year, in Notepad, by hand, a nightlife guide that covered venues from London to Cardiff. It was built before WordPress, before content management systems, and before the modern toolchain that has made building websites look easy.
What began as one project became a career. Over more than two decades the work has expanded to websites, hosting, infrastructure, and operational systems for businesses across almost every conceivable scale, from a dog walker working in one town to a CEO operating in financial markets, and most of those websites we are still maintaining today.
OvalTwo, the company, was registered in 2021. The work it represents goes back to 1997.
Most technical problems are operational problems
The real work is usually clarity, ownership, and consistency over time.
What OvalTwo is
Three pillars and two products, all built on the same foundation.
OvalTwo is a dedicated senior team. Three pillars to the work: websites, hosting, and operational systems. Three products built from the same foundation: Oak, a custom operational layer for founders who want to stop being the system of record, Redwood, a visibility audit and remediation service for businesses being read by search engines and AI systems, and Cedar, an SEO editorial content system that identifies what you should be writing about, and how to structure it.
Oak, Redwood and Cedar are named after trees deliberately. Trees grow slowly, last a long time, and ask very little of the people who plant them. That is the operational standard we hold the work to.
How we approach the work.
The goal is not complexity. The goal is systems that continue working properly over time.
Long-term thinking
We prioritise systems that remain maintainable years later, not solutions that create short-term technical excitement and long-term operational debt.
Operational clarity
Good systems should reduce complexity, not introduce more of it. Businesses should understand how their systems operate and who is responsible for them.
Quiet infrastructure
The best infrastructure is rarely noticed. It simply continues working reliably while the business focuses on everything else.
Human oversight
Automation and AI are useful when applied carefully. We use them to reduce friction and repetition, not to remove accountability or decision making.
Long-term technical partnerships.
“Simon has been a trusted technical partner for more than 15 years across multiple businesses, products, and complex projects.”